Fox Sports to Launch New National Network
Look out ESPN, a new nationwide sports network is coming to televisions in homes and pubs near you. Fox Sports has announced the launch of their new sports network, Fox Sports 1 (or FS1), which is designed to be an innovating new way to make sporting news and coverage both informative and entertaining. Along with the over 20 regional sports networks, including the most recent addition in Fox Sports San Diego, Fox Sports is attempting to budge its way onto the field of entertaining 24-hour news coverage with its new FS1 network as its medium. So what will FS1 cover?
FS1 will become the new home for several sporting events and leagues, including college basketball and football, UFC fighting, UEFA champions league soccer, NASCAR racing and starting in 2014, Major League Baseball. While the main focus of FS1 will be the dissemination of various sporting events, FS1 will also focus on entertaining live studio shows and programming geared towards appealing to a much larger TV audience. With the advent of FS1, Fox Sports hopes to engage sports fans and athletes alike with its enjoyable shows and coverage which will air 24/7.
To commemorate the launch of its new network, Fox Sports has started a nationwide, 3,800 mile road-trip that is designed to get the word out on FS1’s unveiling. The road-trip began on August 4th inside San Diego’s own PETCO Park, where the “Fox Sports 1 Fan Express” – a 45-foot long, 56-passenger VIP luxury tour bus (pictured above) – was revealed along with FSSD’s own Fox Sports Girls Nathalie, Katie and Brie giving out prizes and Fox Sports swag to anyone who stopped by. Needless to say, the Fan Express was a big hit.
Several Friar Faithful and out-of-towners attending Sunday afternoon’s Yankees/Padres contest were captivated and drawn to the large VIP bus and Fox Sports display booth, where fans young and old were invited to play games and learn more about the upcoming new sports network. Photo opportunities with the Fox Sports Girls, as well as Fox Sports’ football-playing Robot “Cleatus”, were available for fans who stopped by as well.
One of the representatives for FSSD spoke highly of the upcoming network saying that “it will certainly rival ESPN in both coverage and audience grab” and noting that several polls online have indicated that Fox Sports combined regional coverage fall second only behind ESPN and ahead of NBC Sports in terms of popularity. With the tantalizing coverage of Major League Baseball and the FIFA World Cup on FS1’s horizon, the future looks very bright for Fox Sports’ new network.
In case you missed the Fan Express at PETCO Park, don’t worry – the road trip will continue across the country until the launch of FS1 on August 17th, where the bus will make its final stop in Boston, Massachusetts. Along with stopping at several big name sporting venues across the country, including Busch Stadium and Comerica Park, the Fox Sports Girls and the FS1 Fan Express will be making a stop at Fort Campbell Army Base in Kentucky for a special event for the service men and women and their families stationed there.
The FS1 Fan Express is set to make its next stop on August 6th in Anaheim for Tuesday’s Rangers/Angels matchup at Angel Stadium, where The Fox Sports San Diego girls along with 21 other Fox Sports girls will be promoting this exciting new sports network.
If you can’t make it out to the next FS1 Fan Express stop, the girls on board will be posting on twitter using the hashtag “#RoadToLaunch” for every post and news update along the way. Be sure to also check out the Fox Sports Girl on twitter with their handle @FOXSportsGirls, as well as our own Fox Sports San Diego Girls with @FSSanDiegoGirls.